10 Tinder Statistics You Need to Know

The dating market is flooded with a new kind of a dating habits - ghosting, one night stands, red flags. If you want to win the game, you need to know the game.

Here's 10 interesting things to know about Tinder:

1. Tinder has a global audience of 75M+ monthly active users, with its largest audience in North and Latin America.
2. Tinder is the most downloaded dating app, with over 6.1M monthly downloads just in June 2024
3. Tinder recorded USD $440M in Q1 2024, and USD $82M in June 2024
4. The average age of Tinder users is 26
5. With 45% representation, the prevalent age group on Tinder is 25-34
6. At 40%, the age group 18-24 has the highest Tinder user penetration
7. There are 3 men to every 1 woman on the platform
8. The match rate for men on Tinder is 1 in 140 swipes
9. The match rate for women on Tinder is 1 in 10 swipes
10. Brazil records 1 million Tinder matches per day

Let's dig into more details on these stats.

Tinder Global Usage

How Many Users Does Tinder Have?

According to the World Population Review, Tinder has over 75M active users monthly, spanning 197 countries. And another study by YourMove corroborates that.

Usage by Country

Tinder's audience stronghold is North and Latin America. And it's no surprise that they represent 60% of the top 5 Tinder users rankings.

1. USA
2. UK
3. Brazil
4. Canada
5. France

Tinder Usage in the USA is particularly outstanding.

According to a Statista Survey:

• 85% of people in the US know about Tinder
• More significantly, 31% of dating service users in the US use Tinder

📌 What does that mean for you?

Tinder undoubtedly has a robust global user base. So, it's likely "the one" is there.

Your chances of meeting "the one" are even higher if you stay in the North & Latin America region.

FYI: the other countries in the top 10 Tinder users rankings are Australia, Germany, Netherlands, Mexico, and Spain.

ALSO READ: How to Take Better Photos for Tinder (even if you’re average looking)
RECOMMENDED: Tinder Bios for Men [Guide]

Popularity

How Popular Is Tinder?

To best answer the question, let's look at popularity from 2 angles:

• Downloads
• Revenue generated

As regards the number of downloads, Tinder is no. 1 dating app. According to Statista, It amassed a whopping 6M+ downloads in June 2024. No other dating app came close.

For revenue generated, Tinder remains the no 1. dating app. According to YourMove, it generated USD $400M in Q1 2024.

Tinder's record-breaking revenue didn't stop after Q1. It soared. The app generated USD $82M on in-app purchases in June 2024, according to Statista.

The numbers of downloads and revenue generated point to one fact: Tinder is the most popular dating app worldwide.

How Does Tinder Compare to Other Dating Apps?

Regarding the number of downloads, Tinder numbers are more than the sum of the second and third most popular dating apps!

1. Tinder: 6,144,621
2. Bumble: 3,208,312
3. Litmatch: 2,822,331

But there's a twist in Tinder's popularity.

Tinder's undisputed popularity is collective. It is not no. 1 in every country.

Bumble is actually the most downloaded dating app in the US.

For revenue, Tinder continues to trump its competitors. Like with downloads, Tinder's numbers are more than the sum of the 2nd and 3rd dating apps (Bumble & Hinge) with the most revenue generated.

1. Tinder: USD $82M
2. Bumble: USD $43M
3. Hinge: USD $26.2M

Bumble + Hinge's revenue combined is $69.2M total, which is a staggering USD $12.8M less than Tinder.

📌 What does that mean for you?

Tinder's global user stats are not a fluke. It is indeed popular. But that will differ based on location.

In other words, combine Tinder with Bumble to increase your chances of meeting your perfect match. Using the right first message makes the biggest difference.

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Age Demographics

What's the Age of Tinder Users?

According to, the average age of Tinder users in 2023 is 26.

There's more to the age average that I find interesting. Check this out:

• In 2018, the prevalent age group on Tinder was 25-34, according to Cast From Clay. However, the study was in the UK.
• Fast forward to 2020, the prevalent age group on Tinder is 30-44, according to Statista.
• Then, in 2023, the prevalent age group was 25-34 — YourMove.
  • The 18-24 age group: 40%
  • The 25-34 age group: 40%
  • The 35-44 age group: 18%
  • The 45-54 age group: 3%
  • The 55-64 age group: 3%

📌 Do you notice any trend from the study?

I did. Let me show you…

Throughout the years, mid-millennials have always used Tinder. Yet, the app didn't stop attracting the younger generation.

This is why Tinder's prevalent age group has always been between 18-35.

ALSO READ: Bumble vs. Tinder: Which is better?

User Penetration

This is talking about the age group that is likely to buy or use a product. In this case, the age group that is likely to use Tinder.

According to Cross River Therapy, that age group is:

• 18-24
• 25-34

Thankfully, Civic Science provides more insight into the penetration percentage by age group. Their study even compares Tinder with other apps.

Unsurprisingly, the study corroborates the trend I noticed from 2018 to 2023.

📌 What does that mean for you?

If your definition of a perfect match is a young adult (18-35), Tinder is your go-to dating app.

On the other hand, if you prefer older folks, go for the Plenty of Fish Dating app.

If you seek average-looking 40-year-old divorced women, check Plenty of Fish — Shxts 'n' Gigs Podcast.

Gender Demographics

What's Tinder Gender Ratio?

The gender ratio on Tinder is imbalanced. And the imbalances vary depending on the region.

But generally, it is 76% men to 24% women — App Ape. This is roughly 3:1.

Regional Imbalances

Depending on your region, the gender ratio will vary.

• In India, for example, the ratio is skewed towards men. The men represent over 75% of the users
• European countries have 50:50 — Business of Apps

📌 What could be the issue?

The regional imbalances aren't due to popularity. India is 20th on Tinder's user rankings, yet the gender ratio is heavily skewed towards men.

The issue will most likely be societal values and orientation. Or not?

Perhaps the women have a reason…

• Charlotte Dobre, the host of Petty POV, put the reason down to mishaps from men with cringe lines. These eventually led women to delete their Tinder apps.
• Lane Moore, host of Tinder Live via The Guardian, said there is a pattern of men who don't know what they want or are too timid to say it. She says that is off-putting to women.

Match Rate

Match rate by gender

According to Cross River Therapy, the average match for men and women is:

• Men — 1 match in 140 swipes
• Women — 1 match in 10 swipes

Match Rate by Region

Due to the regional imbalances, match rates are better in North & Latin American countries. Brazil, for example, has 1 million matches per day — World Population Review.

📌 What does that mean for you?

Men are disadvantaged by the gender ratio and match rate. However, you can still increase your chances.

Have the right attitude and create a compelling profile.

Conclusion

With this secret information under your belt, you should be able to go out there with a fresh perspective and more people. Remember that:

• Tinder has a global user base, meaning it is a great place to seek a partner
• Your location will determine your match rate
• Tinder is the perfect dating app for young adults
• Tinder has an imbalanced gender ratio
• Despite the imbalances and competition on Tinder, a great profile can help you stand out

Your profile makes a huge difference in giving off a better first impression to a potential match. Get yours reviewed by experts at YourMove and get tips on how to improve it to 2x your matches.